01Rule of 3 — pattern, pattern, BREAK
02Misdirect — no no no no YES
03Absolutes — pick a side, no "probably"
04Brevity — each word costs $5
0593/7 — 93% delivery, 7% words
06Pitch UP — up to hold, DOWN on punchline
07Don't move on funny — pause after punchline
08Drunk kindergartners — explain everything
09Name it to tame it — scared? say it
10Kernel of truth — start real, spin funny
11Vulnerability — more real = more relatable
12Horror = comedy — tension then release